Ret Taylor is the Founder and Lead Guide of The Misogi System®. Throughout his journey, he’s taken on some wild adventures - from navigating the great outdoors to surviving the wild jungle of the business world to the treacherous terrain of fatherhood and marriage. He’s passionate about stretching his limits, finding opportunities in challenges, and helping others do so as well. 

Throughout his 20+ year career, Ret has held key roles as CEO, COO, co-founder, investor, board member, and strategic advisor. Before becoming an entrepreneur, Ret worked in Saudi Arabia helping to build the Kingdom’s first environmental remediation company. Ret later co-founded the Brazilian Green Building Council, which became Brazil’s leading voice for sustainability. In 2007, he founded 40 North Group, a prominent sales organization in the hospitality sector with offices in New York, Riyadh, and Boulder. During this period, Ret became the largest supplier of military tents in the Middle East and led the development of the family office of the son of the current King of Saudi Arabia.

In the summer of 2016, Ret spent fifty days living and working entirely outdoors in the mountains of Colorado and canyons of Utah. This experiment was designed to explore how reconnecting with nature could help him thrive and begin the healing process of to that point, a career spent out of alignment with his true calling. Ret focused on healthy living and physical activity, culminating his experience with a four-day fasted vision quest atop a cliff high above the Escalante River. This experience helped him clarify his purpose and set a clear direction for his future.

With this newfound clarity, Ret co-founded Ned & Co, a health and wellness CPG brand that quickly became a leader in its field and one of the fastest-growing companies in the U.S. Despite helping hundreds of thousands of customers heal and thrive through the powers of nature, Ret found that his own connection to nature and spirit was challenged and in 2024 Ned was acquired.

Ret is a husband and father, a brother, a friend, and an instigator of all types of adventures. He is a deep listener, collaborator, and creator. He coaches people by helping them find their way in life by guiding them back to their wildest, most authentic selves. He is committed to the deep success of his clients in all areas of life and finds the greatest joy in helping them unlock transformational insights.  

Ret volunteers and serves on the board of several non-profits, including Colorado Outward Bound School, Veterans Outdoor Advocacy Group, and The Crystal Mill Foundation, all focusing on helping people reconnect with the natural world.

Since discovering the concept of misogi in 2018, Ret has taken on at least one misogi challenge each year. These challenges have included climbing Denali, walking for 24 hours nonstop, fasted vision quests, biking 200 miles in one go, and multiple ultra-marathons. True to the spirit of misogi, his success rate hovers around 50%.